The Early Years: Growth, Expansion, and the Foundations of Rolling River
10 Years Strong
Although there were many summer camps in the area, Rolling River grew exponentially the first 10 years of operation. The “nautically-themed” camp program was family-friendly, unique and age-appropriate and the staff was authentic and approachable. Rhonda and Mark were also parents with three young children so they genuinely understood their customers’ needs. In 1997, Rolling River hit their milestone 5 year anniversary with over 600 campers.
Facility Upgrades
There were several large-scale facility upgrades at this time. The two-story “Multi-Porpoise” building and innovative vinyl pool were built to accommodate more swimmers as well as provide a multi-use, air conditioned space. The physical footprint of the camp was expanded upon by buying the adjacent house on Ocean Avenue, which was converted into Skipper Field. A pavilion was built over the Hockey Rink to utilize the space in inclement weather.
Adding to the Excitment!
While physical changes were ongoing, many of the camp traditions began from the start. Song & Plaque Day was created by Mark at sleepaway camp, and he brought the concept to Rolling River in year one. All original group plaques are still displayed around camp. Friday’s special events were much anticipated, especially Carnival Day. Color War also began in the first year and included traditions such as bucket brigade, rope burn, and Sing. Rolling River always offered diverse programming, which included activities like basketball, nature, and ceramics. The Navigator Division and CIT program were unique to camping, with a perfect balance between on-campus fun and off-campus travel.
